Branding and communications can be used to create the perception of luxury, so I decided to use them to create a luxurious home fragrance brand. The branding used is clean and simplistic and the communications are subtle and elegant.
The brand is called Sentation. This name is derived from the words ‘sent’ (to refer to the scented products) and ‘sensation’, which can be defined as a physical feeling or perception resulting from something that happens to or comes into contact with the body .
The brand would have a series of ranges e.g ’Summer Scentsations', ‘Dessert Scentsations’ . However for this project, I chose to develop just one range - ‘Floral Scentsations’. Every scent within each collection would be available as a diffuser and as a candle.